NEW SPORTS BETTING MOBILE APP, TIPICO, NOW LIVE IN NEW JERSEY
German Market Leader Launches Fully Compliant and Easy to Use Mobile Sportsbook Platform on iOS and Android; Debuts new U.S. Brand Campaign
HOBOKEN, NJ (December 9, 2020) – Tipico, a global sportsbook operator, is excited to announce it has officially launched its new app to the state of New Jersey and is fully operational in the United States. Sports fans across the Garden State are now able to download the fast, secure and user-friendly new app to place bets across a wide variety of sports and teams.
With U.S. headquarters and operations in Hoboken, NJ, Tipico has built a new and proprietary online sportsbook tailor-made for the serious U.S. bettor and inspired by decades of experience as an international leader in the sports betting and mobile interactive gaming space. Wagering on live sport markets across the globe, with odds managed by Tipico’s in-house trading team, is now available 24/7. Additionally, to celebrate this launch Tipico will be offering a variety of attractive sign-up promotions and cash offers for consumers, which are now available in the app and on www.tipico.com/us.
“After months of getting ready for launch, we are so excited to finally announce that the app is live and to share our offerings with the New Jersey market,” said Adrian Vella, Managing Director, US Business, Tipico. “Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the U.S., users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state!”
Designed to streamline the betting process for consumers, the world-class Tipico app is a clean and user-friendly experience. Whether live betting the spread or locking in a parlay, the app allows for effortless movement throughout with a simplistic menu of options. Original odds from Tipico’s in-house oddsmakers and top-of-the-line data to inform decisions means each user has a leg up on the competition.
In addition, Tipico has debuted a new brand platform and advertising campaign for the U.S. market, showcasing the company’s commitment to treating the serious sports bettor with the respect they deserve. “For nearly two decades, Tipico has built one of the strongest and most recognizable brands in all of sports betting and online gaming,” said Keith Gormley, Head of U.S. Marketing, Tipico. “Our inaugural campaign, developed with agency Öpinionated, recognizes the deep commitment that U.S. sports bettors have for their craft, while tapping into the passion for sports that defines the Tipico brand world-wide.”
Beyond New Jersey, Tipico has exciting plans for expansion in the U.S., including its recently debuted partnership with Century Casinos, which will help the company brings its world-class sportsbook to the state of Colorado. Discussions to bring the brand to additional markets are ongoing. For more information, please visit: www.tipico.com/us.
About Tipico U.S.
Tipico is a U.S. sportsbook originally founded in Europe in 2004. As the leading sports betting provider in Germany and one of the top sports betting companies worldwide, the company offers digital and mobile betting entertainment across 30 different sports and invests heavily in the development of technologies that make the sports betting experience better and safer, placing the highest value on player protection. Tipico Group Ltd. employs over 1,800 people worldwide and another 4,200 people working in the Tipico associated franchise network. In the United States, Tipico is regulated by the New Jersey Division of Gaming Enforcement and has established U.S. operations and business headquarters in Hoboken, New Jersey. Tipico has partnered with Ocean Casino and Resort in Atlantic City for New Jersey licensing. In Colorado, Tipico will be regulated by the Colorado Division of Gaming, and has partnered with Century Casinos for licensing. For more information, please visit www.tipico.com/us, or www.tipico-group.com.
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